Mahal Kita: Fashion with Purpose, A Legacy of Love
Mahal Kita — meaning "I love you" in Filipino — is more than just a brand; it is a movement rooted in compassion, culture, and purpose. Founded by a Filipina-American medical social worker, military ombudsman, fashion designer, and artist behind the internationally acclaimed Jean Amour label, Mahal Kita was born out of love and a deep sense of mission.
The inspiration behind Mahal Kita began years ago when the founder, then a television journalist, traveled to some of the most impoverished areas of the Philippines. There, she witnessed children walking barefoot, without food, shelter, or even the most basic necessities. That moment of heartbreak stirred something powerful within her — a calling to do more.
Today, Mahal Kita is a purpose-driven lifestyle brand that proudly designs and manufactures clothes, hats, water bottles, and accessories, mid-range handbags, full handbags, shoes, sandals, and slippers for men and women. Each piece is crafted using sustainable, natural Philippine materials such as abaca, banana and other eco-friendly materials— a tribute to the richness of Filipino heritage and craftsmanship.
Mahal Kita is not just about style— it is about impact. A portion of every purchase goes directly to the Mahal Kita Foundation, which supports underprivileged children with essential resources and opportunities for a better life.
To the founder, “Love is God and God is Love” — and thus, love is everything. Mahal Kita is her legacy of love: a global invitation for people of all ages and genders to show or share love, to walk with compassion, wear their values, and help rewrite the story of a generation in need.
Mahal Kita is fashion with a purpose. A brand with a heart. A legacy of love that will linger forever.